Beauty & FitnessHow we decide what to publish
Beauty and fitness are full of confident advice and thin evidence. Every article here starts with the question "what does the best available research actually show?" — and says so plainly when the answer is "not much yet".
Sources over opinions
Claims link to systematic reviews and trials where they exist, not to influencers or brand pages. When the evidence is weak or mixed, we say so rather than pick a side.
No sponsored recommendations
If we name a product, nobody paid us to. We'd rather name an ingredient, so you can find it in whatever you already own or can afford.
Written to be used
Every post ends with what to do this week, not a list of things to worry about. If an article doesn't change what you'd actually do, we haven't finished writing it.
Who this is for
Adults who want to look after their skin, hair and body without a second job's worth of routine. If you have a diagnosed condition, are pregnant, or take medication, please treat everything here as a starting point for a conversation with your doctor.